European and American sanitary ware enterprises price wars hit domestic sanitary ware enterprises to kill prices

European and American sanitary ware enterprises have begun to lay down their noble face in the Chinese market, and they have begun to move into the ranks of price wars. This has caused the phenomenon of low killing and low in the domestic sanitary ware industry. The German sanitary ware giant's purpose in establishing factories in China is not only for the convenience of transportation and the reduction of production costs. Its direct purpose is actually to lower the price of products because consumers in the high-end market simply cannot meet their expansion strategies because the expansion strategy must Based on many consumers, otherwise the number of products in the high-end market will increase significantly without the corresponding increase in the number of high-end consumers, which will eventually lead to excess of high-end bathroom products. Therefore, European and American sanitary ware companies can only lower the price of products. Meet the needs of low-end consumers.

Enterprise expansion is about to seek more consumers and not only limited to specific consumer groups. The public is always the backbone of the market. If a company wants to develop well and stand in the market for a long time, it must have the support of the backbone in the market. Otherwise, it is impossible to truly own the market. At present, Chinese sanitary ware enterprises still have the initiative in the low-end market. However, the involvement of foreign companies in the low-end market will lead to a significant impact on the market share of Chinese companies. Both domestic and foreign companies now have vicious price competition. It poses a serious hazard to the entire market of sanitary ware.

Can it be said that the products in the Chinese sanitary ware market will be as cheap as Chinese cabbage in the future? How much can the profits of enterprises be achieved? Without profit, it is impossible to carry out reproduction, research and development, expansion, etc., which will seriously restrict the development speed and even survive. Become a problem. Although some domestic brand sanitary ware enterprises have begun to transfer to brand building, the current market consensus has caused prices to cause price wars. To change these conditions, it is necessary to rely on the improvement of production technology, because only the cost is reduced. In order to make the price reduction become a benign phenomenon.

Chinese companies should develop more and not always move around the country. Although the European market can no longer bring lucrative profits to Chinese companies, there are also a few countries in the world that need sanitary products. The surrounding Middle East countries and Eastern European countries have Chinese sanitary wares. The product's preference is also high. Therefore, enterprises should send more researchers to investigate in various countries. Once the overseas cooperation relationship is established, it will be beneficial to the large-scale export of domestic products, and fundamentally solve the problems of sales difficulties and prices.